logo e12

Internet of Things should be simple.

You want to build an IoT device?

Yes, I just want to gather air quality data.
Should be easy .. no? There is plenty of Arduino code .. will get done in a jiffy!

Really??

  • How is the device powered?
    With a battery? What about energy management? Efficient energy management is crucial for longevity.
  • How is the device transmitting data?
    WiFi, LoRa, LTE? Each has its trade-offs.
  • How and where do you store the data?
    Cloud? What about hosting, server-side service? And yet again security? Encryption and authentication matter.
  • Oh, we have a better v2 of the device!
    Great. How do you manage different versions deployed in the real world?
  • Oh, you found a bug in your code?
    How do you fix devices in the field? OTA updates?
  • Hmm, the device stopped sending data?
    What about monitoring and diagnostics?
  • How will the user interact with it?
    A web app or a mobile app? User experience enhances adoption and satisfaction.
  • What about device compliance and certification?

And all the above has nothing to do with what you actually want … air quality data!


Do you want to develop your homegrown solution for each of the above?
And continue managing it? You better be a big company with deep pockets because you spend 95% of your budget on things that don’t matter to you …
What matters to you is air quality data. So why not focus on that.


e12.io

e12.io is a Switzerland-based startup founded by Ex-Google and Ex-Nokia employees with a mission to get you focused on the important things.

We are currently close to an alpha release. Stay tuned.